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Requires clear front-of-package warning labels on sugary, highly processed, and other high-risk foods, and bans advertising of junk food directed at children under 13. Requires health warnings in food advertisements and gives the Federal Trade Commission authority to write and enforce rules on child-directed advertising. Provides $5 million each year through 2031 to support enforcement.
Defines key terms such as child, child-directed advertising, and junk food using federal labeling standards. Starts the advertising restrictions one year after the law takes effect, giving companies time to adjust.
Updates federal efforts on nutrition by adding new provisions for National Institutes of Health research and replacing the national nutrition and physical activity education campaign law. Food companies, advertisers, and media platforms must change marketing practices, while consumers see clearer warnings on certain foods and ads.